We are building a fully-personalized, data-backed app you can use to determine which products, treatments, and routines are moving the needle of your skin health, while keeping your personal data completely private and in your control.

Magic Mirror is built for everyone. We want individuals to feel in control of their skin health, while connecting practitioners and brands to better serve them. We empower practitioners with deeper client insight, bring accountability to brands through real outcome data, and expand access to products, trials, and experiences - so skin health is accessible to all.

We are a group of entrepreneurs with experience building mission-driven, pioneering companies in AI, Beauty, Digital Communities, eCommerce, Fashion and Finance. Most importantly, we’re consumers of skin care products and services leveraging our collective experience to elevate, celebrate, and disrupt the skin care industry.